Neutral Ground

Neutral Ground is Salam Hello's newest made-to-order collection where artful design meets simplicity, bringing warmth and balance to your space. Infused with traditional Moroccan craftsmanship, each rug reflects a blend of heritage and modernity. Soft, broken stripes, fluid curves, and abstract patchwork designs come together as a calming counter-trend to maximalism, creating spaces with understated elegance. Inspired by the serene landscapes and picturesque cities of Morocco, the collection draws from the earthy tones of the desert and the coastal hues of seaside towns, adding depth and character to each piece. Light and warm, yet accented with thoughtful pops of color, the collection helps you create a timeless space—evoking a nurturing atmosphere grounded in simplicity, yet rich in legacy.