At Home With
"Home should be an outward extension of who we are: a reflection of our experiences, values, memories, and the things that bring us comfort. More than following trends or striving for perfection, a home should feel authentic to the people who live there."
"Home feels like comfort in motion. It is where textures, warmth, and open space invite everyone to stretch out, gather, dance, and feel grounded. For Estelle Bailey-Babenzien, a home is not overly precious, but deeply lived in, shaped by family, memory, and the quiet power of beautiful materials."
"Home feels like a cozy and open sanctuary. It reminds me of how far I have come while giving me room to grow. It is where my kids can play, explore, and feel safe. It is my happy place, the spot where life settles and expands all at once."
"I don’t think evolution always means change, it’s more about accumulation. My home has grown with me, layer by layer. I still love the same things I always have — color, texture, a little drama — but now there’s a history to it all. Over time, you start to mix the moments: a chair from my first apartment, art picked up on travels, something my kids made that somehow feels right next to an Italian lamp. It’s the combination that tells the story. Style doesn’t have to shift, it just deepens."
"We’re tinkerers, and we’re okay with being in an imperfect space. The idea that a home should be exactly how you want it within a few months of moving in is such a fallacy. If we had made all the decisions right when we arrived, we would’ve missed so many chances to thoughtfully put things together over time."
“Art in the house has always been essential for me, so every room needed a signature piece that tells a story. When I discovered the plot where the Maison is situated today, it was completely abandoned land with a small fallen-down house… In the title deed papers, it says the house was called “Jenny,” so I wanted to pay homage to this house that we needed to demolish. Therefore, all the artworks in the rooms have something to do with Jenny…”
"Home should be an outward extension of who we are: a reflection of our experiences, values, memories, and the things that bring us comfort. More than following trends or striving for perfection, a home should feel authentic to the people who live there."
"Home feels like comfort in motion. It is where textures, warmth, and open space invite everyone to stretch out, gather, dance, and feel grounded. For Estelle Bailey-Babenzien, a home is not overly precious, but deeply lived in, shaped by family, memory, and the quiet power of beautiful materials."
"Home feels like a cozy and open sanctuary. It reminds me of how far I have come while giving me room to grow. It is where my kids can play, explore, and feel safe. It is my happy place, the spot where life settles and expands all at once."
"I don’t think evolution always means change, it’s more about accumulation. My home has grown with me, layer by layer. I still love the same things I always have — color, texture, a little drama — but now there’s a history to it all. Over time, you start to mix the moments: a chair from my first apartment, art picked up on travels, something my kids made that somehow feels right next to an Italian lamp. It’s the combination that tells the story. Style doesn’t have to shift, it just deepens."
"We’re tinkerers, and we’re okay with being in an imperfect space. The idea that a home should be exactly how you want it within a few months of moving in is such a fallacy. If we had made all the decisions right when we arrived, we would’ve missed so many chances to thoughtfully put things together over time."
Voices of Morocco
Margaux Derhy reflects on the relationship between memory, material, and belonging in a practice shaped by family archives, embroidery, and life between Paris and Sidi R’bat. Through her words, she shares how Morocco has deepened her sense of time, collaboration, and return, and how making has become a way to inhabit identity with honesty and care.
Multidisciplinary designer and artist Hajar Daide reflects on the places, rituals, and materials that continue to shape her practice. From childhood tea-time gatherings filled with embroidery, crochet, and macramé to the grounding landscapes of Ouled Teima and her grandparents’ farm, Hajar shares how memory, observation, and handmade process inform the way she creates.
Rachid and Ismail, founders of Alkamar, reflect on the values, landscape, and rhythms that inform their approach to hospitality in the Agafay Desert. Through their answers, they reveal the quiet power of simplicity, the grounding force of place, and the deeply human rituals that define Moroccan welcome.
Yasmine, founder of Bloom House, reflects on returning home to Marrakech and building a space rooted in balance, craftsmanship, and human connection. Through Bloom House, she explores how wellness, community, and place come together in deeply intentional ways.
Born and raised in Marrakech, Julie shares her personal map of the city, shaped by years in hospitality and a deep love for food, community, and daily ritual. From neighborhood cafés to escapes beyond the Medina, she offers an intimate look at the places that make Marrakech feel like home.
Imane is the founder of Benimane Ceramics, a Morocco based studio rooted in intuition, restraint, and quiet ritual. Working slowly with clay, she creates minimal forms shaped by memory, place, and imperfection, objects that feel both ancient and distinctly modern.
Riad Yasmine is a family-run guesthouse that’s been around since 2001. We took it over 10 years ago with the intention of creating a space where people could land and feel truly held—even just for a few days. It’s a home away from home, where everything is thoughtfully curated, but nothing feels too perfect or precious. Our mantra has always been: “Welcoming you as guests, leaving as friends.”
Margaux Derhy reflects on the relationship between memory, material, and belonging in a practice shaped by family archives, embroidery, and life between Paris and Sidi R’bat. Through her words, she shares how Morocco has deepened her sense of time, collaboration, and return, and how making has become a way to inhabit identity with honesty and care.
Multidisciplinary designer and artist Hajar Daide reflects on the places, rituals, and materials that continue to shape her practice. From childhood tea-time gatherings filled with embroidery, crochet, and macramé to the grounding landscapes of Ouled Teima and her grandparents’ farm, Hajar shares how memory, observation, and handmade process inform the way she creates.
Rachid and Ismail, founders of Alkamar, reflect on the values, landscape, and rhythms that inform their approach to hospitality in the Agafay Desert. Through their answers, they reveal the quiet power of simplicity, the grounding force of place, and the deeply human rituals that define Moroccan welcome.
Yasmine, founder of Bloom House, reflects on returning home to Marrakech and building a space rooted in balance, craftsmanship, and human connection. Through Bloom House, she explores how wellness, community, and place come together in deeply intentional ways.
Born and raised in Marrakech, Julie shares her personal map of the city, shaped by years in hospitality and a deep love for food, community, and daily ritual. From neighborhood cafés to escapes beyond the Medina, she offers an intimate look at the places that make Marrakech feel like home.
In the Weave
Before dyeing and weaving, traditional Amazigh rug making begins with preparing the wool. From shearing and washing to carding and spinning, each step transforms raw fleece into yarn ready for the loom, shaping the texture, strength, and story of every handmade Moroccan rug.
At Salam Hello, every rug begins with place. Learn how digital literacy and a bespoke project management system help support our decentralized, made-to-order Moroccan rug production while preserving regional weaving traditions across Morocco.
Designed for interior designers, architects, and hospitality groups, Salam Hello’s Trade Program supports custom rugs, bespoke sourcing, and handmade Moroccan rugs through a collaborative, process-driven approach.
Every custom rug begins long before the first knot is tied. Whether starting from one of our made-to-order collections or a fully custom design, each piece moves through a thoughtful process shaped by artisan expertise, regional weaving traditions, and the slow rhythm of true handmaking.
Sometimes the most intentional thing is simplicity. Single Hue is woven in a single color, letting texture, hand, and natural wool variation take the lead. Choose your pile height, knot style, and hue to create a calm, dimensional foundation that anchors a room without overpowering it.
General Assembly shares the thinking behind Izra, a collection designed to reveal the process, collaboration, and craft behind every hand knotted rug.
When Brooklyn-based Shapeless Studio approached Salam Hello to design a custom rug for a townhouse project, the collaboration became an exploration of form, texture, and craft. Handwoven by Amazigh women artisans in Morocco’s Middle Atlas, the rug reimagines modern geometry through a lens of tradition, resulting in a piece designed not just for a room, but to define it.
Before dyeing and weaving, traditional Amazigh rug making begins with preparing the wool. From shearing and washing to carding and spinning, each step transforms raw fleece into yarn ready for the loom, shaping the texture, strength, and story of every handmade Moroccan rug.
At Salam Hello, every rug begins with place. Learn how digital literacy and a bespoke project management system help support our decentralized, made-to-order Moroccan rug production while preserving regional weaving traditions across Morocco.
Designed for interior designers, architects, and hospitality groups, Salam Hello’s Trade Program supports custom rugs, bespoke sourcing, and handmade Moroccan rugs through a collaborative, process-driven approach.
Every custom rug begins long before the first knot is tied. Whether starting from one of our made-to-order collections or a fully custom design, each piece moves through a thoughtful process shaped by artisan expertise, regional weaving traditions, and the slow rhythm of true handmaking.
Sometimes the most intentional thing is simplicity. Single Hue is woven in a single color, letting texture, hand, and natural wool variation take the lead. Choose your pile height, knot style, and hue to create a calm, dimensional foundation that anchors a room without overpowering it.
Our Guide To
Step into the High Atlas Mountains for a closer look at Amazigh weaving traditions, from washing raw wool by hand to learning the early stages of wool preparation alongside local artisans.
A guide to choosing the right rug weave for your home, from flatweave and Zanafi rugs to low pile hand-knot, Rabati, and mixed technique styles. Learn how different weaves suit different spaces, lifestyles, and design preferences.
Ready to make your pouf feel right at home? Here are a few simple ways to stuff your Moroccan wool pouf, from inserts and fiber fill to the traditional towel and clothing method, so it looks full, feels comfortable, and holds its form over time.
Moroccan wool pillows are an easy way to bring warmth, texture, and depth to a space. In this guide, we share simple styling formulas for sofas, beds, and accent chairs, plus tips for mixing upcycled vintage Moroccan rug pillows with newly handwoven wool pieces for a look that feels collected, calm, and lived in.
Choosing the right rug size is the quickest way to make a room feel more finished and intentional. This guide breaks down our most popular rug sizes by room, living room, bedroom, entryway, hallway runners, home office, wall decor, plus a few simple layout tips to help you choose with confidence.
Color isn’t just a backdrop — it’s a tool for creating spaces that feel alive, personal, and full of story. Few people understand this better than Daniela Araya, a Hudson, NY–based color consultant and designer who helps clients use color to build homes that feel fearless and deeply individual. Her approach blends color psychology, storytelling, and collaboration to quiet self-judgment and spark confidence.
Marrakech is a city unlike any I’ve ever been to – and the sights and sounds can be both thrilling and overwhelming. My recommendation when traveling with kids is to build in some down time (or book a sitter to spend some times back at the hotel/house with the kids) – particularly during the hottest parts of the day – so the kids have a chance to rest and recoup.
Step into the High Atlas Mountains for a closer look at Amazigh weaving traditions, from washing raw wool by hand to learning the early stages of wool preparation alongside local artisans.
A guide to choosing the right rug weave for your home, from flatweave and Zanafi rugs to low pile hand-knot, Rabati, and mixed technique styles. Learn how different weaves suit different spaces, lifestyles, and design preferences.
Ready to make your pouf feel right at home? Here are a few simple ways to stuff your Moroccan wool pouf, from inserts and fiber fill to the traditional towel and clothing method, so it looks full, feels comfortable, and holds its form over time.
Moroccan wool pillows are an easy way to bring warmth, texture, and depth to a space. In this guide, we share simple styling formulas for sofas, beds, and accent chairs, plus tips for mixing upcycled vintage Moroccan rug pillows with newly handwoven wool pieces for a look that feels collected, calm, and lived in.
Choosing the right rug size is the quickest way to make a room feel more finished and intentional. This guide breaks down our most popular rug sizes by room, living room, bedroom, entryway, hallway runners, home office, wall decor, plus a few simple layout tips to help you choose with confidence.
Meet the Artisan
