Our Values
Our Vision
Moroccan weaving dates back to 600 B.C., carrying generations of tradition, artistry, and symbolism. While these rugs remain deeply cherished, much of their history has been lost through layers of translation and transaction over time. At Salam Hello, we believe the stories behind each piece deserve to be preserved and shared.
What We Do
Working directly with Amazigh artisans, we honor time-worn techniques while allowing designs to evolve thoughtfully for modern living. We’re committed to highlighting the craftsmanship, symbolism, and traditions behind each piece, and the artisans whose hands bring them to life.
How We Work
Every Salam Hello rug is woven in its region of origin. Rather than consolidating production, we go to where the artisans are, ensuring the craft remains rooted in place, knowledge, and community. This approach supports a more enduring, respectful, and sustainable way of working, one that values relationships as much as the final piece.
Sustainability
Named by Harper’s BAZAAR as the most sustainable Moroccan rug brand, conscious creation is our north star. Each rug is a living reflection of its origin, woven from local wool, dyed with native plants, and shaped by the environment and traditions of the Amazigh community that created it.
Every piece is handmade using time-honored techniques, never machines or mass production. We prioritize natural fibers and dyes throughout our collections, harvest wool without harm to animals, and use a proprietary washing process designed to reduce water waste.
Together, these practices allow the craft to remain deeply connected to place while supporting a more thoughtful approach to production
