Made By
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Soukina and the Artisans of M’rirt
Soukina leads a group of 35 artisans from a village just outside Beni M’rirt in the Middle Atlas Mountains. Founded in the early 2000s by Soukina’s late mother, Ketlouma, the collective specializes in medium to high hand-knot rugs—a style named after the region—as well as M’rirt Zanafi rugs, their unique interpretation of the Zanafi style from the southeast. Traditional rugs from this area are crafted using a thick knotting technique, resulting in an extra-plush texture.
Rug Style
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Boujad
Boujad rugs originate from the Al Haouz region of Morocco and are celebrated for their distinctive and vibrant aesthetic. These rugs often showcase a myriad of bold colors. One of the defining features of Boujad rugs is their use of geometric shapes, abstract forms, and symbolic motifs passed down through generations, each telling a story of the weaver's cultural heritage and artistic expression. The weaving technique results in a less dense pile compared to other Moroccan rugs, giving them a distinct texture.