In the Weave | Evolution of a Custom Moroccan Rug

Our newest made-to-order collection, Atlas Form is inspired by Morocco’s shifting topography, where desert meets mountain and ancient pathways bend with time. Each piece traces the fluid lines of nature, from dunes and canyons to hillside kasbahs, in a palette of burnt sienna, olive green, sun-faded taupe, and clay red.

Siroua Shades is a tribute to the generational craft that inspired us to start Salam Hello.  Crafted entirely by hand using ancestral tools and 100% natural materials, this collection is our purest expression yet. It is a celebration of origin, tradition, and craft in its most intentional form.

Each May, as the weather warms across Morocco, sheep shearing season begins—marking the start of the wool cycle that powers generations of Amazigh craft. In remote mountain villages, the year’s wool is sheared by hand, preserving a tradition that shapes every rug we create.

Each Moroccan rug is a living reflection of its origin—woven from local wool, dyed with native plants, and shaped by the environment and traditions of the Amazigh tribe that created it. At Salam Hello, we ensure that every rug is woven in its region of origin. Rather than consolidating production, we go to where the artisans are. For us, that’s what makes the craft more enduring, more respectful—and more sustainable.

Inspired by Morocco’s serene landscapes, Neutral Ground draws from the earthy hues of the desert, the golden yellows of sunlit dunes, the muted greens of eucalyptus groves, and the warm clay tones of Amazigh architecture nestled in the Atlas Mountains. It harmoniously combines artful design and simplicity, bringing warmth, depth, and balance to your space.